About
About
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Hi there! I'm Whitney - a Brand & Product Marketing Manager with 10 years of experience bringing B2B and B2C campaigns to life across the healthcare and consumer technology sectors. I'm dedicated to promoting products and services that improve lives, which has been the driving force behind my career.
Over the years, I've led GTM strategies and product launches that have resulted in record-breaking growth in brand awareness, customer acquisition, and market share. Check out some of my notable work and achievements below!
If you'd like to discuss a project or opportunity, you can reach me at:
I'm a Marketing manager who thrives on big ideas and delivering results.
I'm a Marketing manager who thrives on big ideas and delivering results.
highlights:
highlights:
Launched the world's first hearing aid built for enhancing speech within a noisy group conversation at Signia.
Increased market share by 10% through innovative product marketing strategies.
Drove revenue growth from $0 to $3M in sales within two years for a net new B2C product line.
Led a brand partnership with national restaurant chain, Darden Restaurants, that achieved a 163% ROI.
Mentored two team members to Brand Manager promotions.
what i offer:
what i offer:
Analytical mindset focused on driving decisions through testing, data, and analytics.
Customer-centric campaigns that resonate with the target audience and drives action.
Reliable project manager with experience executing complex marketing initiatives.
Strong professional and interpersonal skills where I bring a collaborative spirit and focus on mutual respect.
Companies worked at:
Companies worked at:
WS Audiology: Signia
Global healthcare leader in hearing aid solutions, serving patients and providers across North America, Europe, and Asia, with 10,000+ employees and €2BN in annual revenue.
ScentAir
Global provider of scent marketing solutions for hospitality, retail, and healthcare, serving North America, Europe, and Asia, with 500 employees and $100M in annual revenue.
Atrium Health
Nonprofit healthcare organization providing medical services across the Charlotte region, with 70,000+ employees and annual revenue exceeding $14BN.
County of San Diego
The County provides essential health, public safety, and community services to residents across 18 cities and an extensive unincorporated region, supporting community well-being and regional development.
Career highlights:
Career highlights:
Signia IX Product Launch Campaign
Signia IX Product Launch Campaign
Launched the world's first hearing aid built for enhancing speech within a noisy group conversation (which is the biggest unmet need for people with hearing loss), leading to a 10% increase in market share.
Work included developing and executing the product GTM plan, crafting the product value proposition messaging framework, creating the HCP product launch kit, developing training tools for Sales, and leading cross-functional teams through the product rollout.
Signia + Darden Restaurants Campaign
Signia + Darden Restaurants Campaign
Led a cross-promotion partnership with national restaurant chain, Darden Restaurants, to promote Signia's new IX product benefits of hearing conversations in noise especially in a restaurant setting, resulting in a 163% ROI.
Work included building the program website, developing the consumer marketing activation kit, directing messaging and creative for campaign assets, and implementing paid media strategies that generated 2K+ consumer leads for HCPs.
Signia + Dallas Cowboys Campaign
Signia + Dallas Cowboys Campaign
Led a partnership between Signia and the Dallas Cowboys to raise awareness for hearing health. Organized a free hearing screening event at AT&T Stadium, conducting 300+ screenings to educate consumers and drive brand awareness.
Work included building the Signia + Cowboys contest gamification website, developing the marketing and communications plan, leading partnership planning efforts with the Dallas Cowboys, and creating the consumer marketing activation kit.
ScentAir Home Product Launch Campaign
ScentAir Home Product Launch Campaign
Led the launch of ScentAir's expansion into the consumer market with the new ScentAir Home product line, driving revenue growth from $0 to $3M within two years.
Work included building the eCommerce website and email nurture campaign, crafting the brand guidelines and messaging framework, and driving the digital marketing strategy and implementation.
Atrium Health 24/7 Urgent Care Opening Campaign
Atrium Health 24/7 Urgent Care Opening Campaign
Led the launch campaign for Atrium Health's (formerly Carolinas Healthcare System) first 24/7 urgent care, exceeding target KPIs and winning a Best Marketing Campaign for Healthcare System award.
Work included building the GTM plan, driving messaging and creative development, and organizing the key stakeholders ribbon cutting event.
County of San Diego Internal Branding Campaign
County of San Diego Internal Branding Campaign
Created the Live Well San Diego internal branding campaign to inspire County employees to be champions of the program vision. Following the campaign, a survey showed a 12.5% increase (compared to a pre-campaign survey) in employees' understanding of how their roles support the vision.
Work included building the internal branding website on LiveWellSD.org, directing messaging and creative development, training staff to be campaign ambassadors, and poster presentation at the National Conference on Health Communication, Marketing and Media.
Find me on LinkedIn, or get in touch:
Find me on LinkedIn, or get in touch:
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